About Us
Jeff Wright, President, is currently the
owner of Wright's Nutrients, New Port
Richey, Florida. Jeff has served as a retail
director since 2001 and has served on or
chaired the Convention, Membership,
Education, Finance and By-Law
Committees.
Carylene Reed, Executive Director,
began her background in the industry when
her father opened his first natural foods
store in Clearwater, Florida in 1950. She
continued in the industry by joining him in
the business in 1971 and eventually taking
over the business. She was elected to the
board of directors of NNFA SE in 1974 and
is celebrating her 33rd year with the
association. She became their full time
executive director in 1987 and operates the
office in New Port Richey, FL  with three
staff members.
SOUTHEAST NATURAL PRODUCTS ASSOCIATION
The Natural Products      
Associations recognized for  
its strong, aggressive
lobbying presence in
Washington, D.C., where it
serves as the industry
watchdog on regulatory and
legislative matters. Southeast
Natural Products Association
(Southeast Region) watches
over the local and state
issues dealing with its
members in the Southeast.
The Southeast Region sponsors
the popular
SOHO EXPO, held in
December in Orlando, Florida,
as well as two or three
educational programs each
year.
Benefits offered to
association members include
Liability and health insurance,
credit card processing program,
free admittance for member
retailers to attend the  
SOHO
EXPO, timely and relevant fax
updates, news-letters
and much more.
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