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Located At the Gaylord Palms Hotel and Convention Center

6000 W. Osceola Parkway, Kissimmee FL 34746

    education & events                         Trade show exhibit hours

          November 30th - December 3rd                 Saturday, December 2nd: 10:30am - 5:00pm

                                                                                     Sunday, December 3rd, 10:30am - 4:00pm

SOHO Badge Registration


  • Think...1st SHOW of the year!
  • MEET QUALIFIED RETAILERS (buyers and staff) MOTIVATED to learn  & purchase!
  • We have OVER 375 RETAIL OUTLETS attend our show with over 1500 retail badges issued.
  • TWO-DAY EXPO with everything UNDER ONE ROOF, in Florida, in December!
  • A FIRST-TIME EXHIBITOR AREA: New Market Square Pavilion (perfect way to be introduced to our show and attendees) 
  • SOHO EXPO offers 46 YEARS of sponsorship & marketing EXPERIENCE to help promote your business BEFORE, DURING & AFTER THE SHOW!


Quick links


 SOHO EXPO is not open to the public. REGISTRATION IS REQUIRED.

Retailer badge registration


Business must be primarily engaged in the independent retailing of nutritional products from self contained store(s) where a minimum of 75% of gross sales consists of items sold in health food stores such as nutritional foods, food supplements and related items, and have established hours.  Join today for  only $85*. Retail members receive unlimited staff badges to SOHO EXPO.


Business is required to be engaged in the retailing from one or more self-contained stores with sales consisting of items sold in natural product stores such as nutritional foods, supplements and related items, and have established hours. Non-member can join SENPA and attend for FREE (see above). Non-member fee is $50 per person for full access, exhibits only no charge. 

Retail Membership Application


Retailer expanding into the natural products industry. Non-member can join SENPA and attend for FREE (see member retailer). Non-member fee is $50 per person for full access, exhibits only no charge.


Associate Membership Application - Spa, fitness center, independent pharmacy, internet, holistic, exporter, importer, publisher.

* contact office for details or (727) 846-0320


​All media badge applications must be received 14 days prior to the show. Media badge applications WILL NOT BE ACCEPTED at the show. 

​Credentials requested for media badge entrance: - Business card with name, business name and title- A sample article you wrote (within 12 months) or a link to publication showing your name as author or staff member in one of the following capacities: Editor - associate, business, executive or managing Writer - senior, staff, anchor or reporter 

Photographer: Any attendee who wishes to photograph or film at the show is required to receive authorization from SOHO EXPO Management 14 days prior to day of entrance. Additional rules will be provided. 
Media Badge Registration Form

NON-exhibiting supplier

​A manufacturer, wholesaler, distributor, broker, marketer/consultant to the nutritional products and services industry. Nutrition professionals, educators, physicians, etc.
Supplier Membership Application



To qualify for a complimentary student badge to attend SOHO EXPO, attendee must submit a copy of your current student ID from school attending and list major in nutrition or classes relating to the industry.

host hotel

Gaylord Palms resort 

& convention center

Kissimmee (Orlando), FL

(a Marriott property)